The Dior House of Art merges brand and culture through collaborations with local artists to create a unique shopping experience. Every four months, the featured art will be changed, which will include traditional, modern Korean music, painting, food, calligraphy, and architecture. Products will also be sold in store and feature the store-specific logo, a new signature scent, and collaborative products with featured artists. The Dior House of Art will bring consumers closer to the natural world and enhance immersive, multi sensorial experiences; with an overall design featuring naturalistic elements.
To mark the début of ETERNAL GOLD, Our campaign 'Prada at Pisa Tower' not only celebrates exceptional personalities whose creativities truly stand outside time but also embraces Prada & Italy's rich heritage. This new pop-up store will open its doors on October 17th, 2023, to celebrate the first year of Prada's fine jewelry launch. The main objective of this store is to draw more brand awareness to the jewelry category of the brand.
